CRWD / Press Preview / 2026
CRWD is an AI-powered consumer activation platform co-founded by Ryan Chen and Gary Vaynerchuk, built to mobilize real people across the country and turn digital prompts into measurable action in the physical world.
01 / The Story
AI has learned to write, code and create.
CRWD is building the infrastructure that allows AI to execute in the physical world.
A brand shouldn't have to coordinate agencies, creators, field teams, shoppers and local operators every time it wants something to happen in the real world.
Instead, imagine simply asking:
“Bring Gen Z consumers into these malls.”
“Drive shoppers to these Walmart locations.”
“Put creators around this product launch.”
“Get people to this event tomorrow.”
02 / Headline Territory
03 / Real-World Proof
CRWD is already turning prompts into physical-world outcomes for major brands.
Case Study 01 — Kalshi
REAL-WORLD PROOFKalshi tapped CRWD to ignite a real-world activation around a free-grocery event in New York City.
CRWD mobilized people on the ground immediately before the activation, driving awareness across the city.
The following morning, thousands descended on the grocery store, lines stretched for blocks, and the activation became a national media story.
Case Study 02 — American Eagle
REAL-WORLD PROOFBringing Gen Z creators back to the mall — nationwide.
CRWD partnered with American Eagle to turn its Back-to-School campaign into a real-world Gen Z movement.
Through CRWD's consumer activation network, creators were mobilized across the country to step away from their feeds and into American Eagle stores — creating content, bringing friends, and building energy around the mall experience.
The activation connected creator culture with physical retail, transforming stores into destinations for discovery, content, community and IRL participation.
Case Study 03 — Retail / CPG
REAL-WORLD PROOFSome of today's fastest-growing consumer brands are using CRWD to turn retail shelves into consumer activation opportunities.
Across brands including Juni, Carpe and Final Boss Sour, CRWD mobilizes targeted consumers around products at major national retailers — connecting product discovery, real-world purchase and authentic consumer influence.
04 / Traction
100K+
Active gig workers
$5M+
Brand revenue
$2M
Pre-seed
Nationwide
Activation network
Backed by founders & operators behind category-defining technology companies.
Stephen Kaufer
Founder, TripAdvisor
Dinesh Moorjani
Co-Founder, Tinder & Hatch Labs
Gary Vaynerchuk
Co-Founder, VaynerMedia
05 / The Platform
Input
Prompt
Output
Measurable
real-world
action
06 / Founders
Ryan Chen
Co-Founder & CEO
Gary Vaynerchuk
Co-Founder / Co-Owner
“For the last few years, everyone has been asking what jobs AI will replace. We're asking a different question: what happens when AI can mobilize entire groups of people to get things done in the real world?
CRWD gives brands the ability to turn a prompt into real-world action — whether that's shoppers entering stores, creators showing up at malls, or thousands of people participating in an activation.”
07 / Why Now
The first generation of AI transformed how digital work gets done. CRWD is building for what comes next: AI capable of coordinating real people, in real places, to accomplish real-world objectives.
Prompt → People → Action